Google Adwords
The Ultimate Guide to Google Ads for 2020

If you’re considering spending any amount of money on ads to reach your target audience, then you’d better spend it in the right place. That is, somewhere with over 246 million unique visitors, 3.5 billion daily interactions, and an estimated 700% return on investment.

Somewhere like… Google Ads.

Google Ads was launched just two years after what has become the most popular website in the world: The advertising platform came on the scene in October 2000 as Google Adwords, but after some rebranding in 2018, it was renamed Google Ads. Given Google’s expansive reach, chances are you’ve seen (and probably clicked on) a Google ad … and so have your potential customers.

In this guide you’ll discover what Google Ads is and what you need to know to begin advertising on Google. We’ll cover features specific to the platform and teach you how to optimize your campaigns to achieve the best results with your ads.


    Contact Us

    Google Adwords

    Many businesses fall short in utilizing the biggest Search Engine there is – Google! And its internet marketing tools to help grow one’s revenue online. It is time to know the great benefits of using Google Adwords and how you can outrun your competitors in doing so.

    What is Google Adwords?

    Adwords is a very useful tool in marketing your business online specifically in Google’s Search Engine Result Pages (SERP) and other relevant websites by means of featuring a descriptive text about your business, image ads and a link directing potential customers to your website.

    Incorporating an expert internet marketer to create an effective Google Adword Campaign is the right thing to do if you’re new into the program. B2B Ally also cater services that help you get into the course of Google Adwords advertising.

    What’s in it for you?

    Google Adwords can:

    • Help you generate sales by means of paid advertisements
    • Reach your targeted traffic when searching for the kind of information your business is offering
    • Increase site visit by means of sending your targeted visitors directly to your website.

    How does it work?

    To get started with Google Adwords, you need a good marketing campaign for that as it involves using keywords that will help describe what your business is all about. Keywords can be a group of words from general ones to a much specific phrase with higher relevance to your niche and in which people are most likely to search such phrases in any Search Engines. B2B Ally will be your partner in doing the marketing campaign as coming up with a list of significant keywords can be really complicated. At most, utilizing the Google Keyword Tool is necessary.

    Next is the use of well-designed image which best describes your ads. This serves as a highlight in capturing the public’s interest in viewing your ads. Standard size and image quality will be considered upon creating such Google Adword featured image.

    Writing an Ad Copy is basically the descriptive text that appears in all advertisements. This is for the public to get a solid grasp of what comes after clicking the ad. Ideal keywords are used too at this part of the ad and it is highly recommended to have it placed within the title and description as well.

    Although you may have an idea how Google Ads are used, not all of the time it will be successful. That is why you need an internet marketing expert to do all the work for you. Without a good Google Adword Campaign, you’ll be just wasting time and money on a boring paid advertisement.

    Why consider Google Adwords?

    • Gets your ads featured on Google’s first page search results.

    Ever tried searching for something like a product or a certain topic on Google and after the page displayed a list of results? You will see ads above the results with a shaded background and also at the right side of the page? Yes, that’s where your ads will be displayed once you get a paid advertisement through Google Adwords.
    That is why choosing a specific and relevant keyword that best describes your business is necessary in order to fit your ads along with the list of search results.

    • Precise Market Targeting

    With the help of an effective Google Adwords campaign, this will significantly boost traffic in a targeted market suited for the product or service you offered. This internet marketing tool has the option to filter the kind of market where your business needs exposure. You don’t want your health related ads appear on technology related market won’t you?
    By means of geographic targeting, ads will be featured to specific locations with specific times, interest and category. Such option is actually available upon setting up Google Adwords.

    • Set Your Preferred Budget

    Google Adwords is a form of paid advertisement which allows you to set your own budget. It is very flexible when it comes to choosing an exact amount in a day and even an amount spent on every click.

    • Target Buyers Towards your Website

    Although having your website being indexed at Search Engine Results Page (SERP) is a good thing to do, SEO technique may require longer duration of intensive marketing before achieving such success. But with Google Adwords, you can easily drive traffic towards your website as ads are displayed in every SERP.

    Don’t miss out the change of raking in sales and attracting more traffic towards your website through Google Adwords. Our team of expert internet marketers can help you create a campaign that best fits with the products and service you are offering.
    Learn how to potentially grow your profits without wasting a dime on any traditional paid advertisements. Google has already created a tool that will help most businesses and online marketers earning money online via Google Adwords.


    B2B Ally Digital and Print Agency helps businesses to increase their website traffic, generate more qualified leads and reach more sales.




    Mon - Fri: 8.00 AM - 4.00 PM
    Sat - Sun: CLOSED