You’ve probably heard about how much you need landing pages on your website. You might also know best practices for a landing page and how it differs from your home page. These are all good tidbits to learn.
But if you’re investing all this time and potentially switching up your strategy to building landing pages, you really need to know: What are the benefits of a landing page for a B2B business?
Four main benefits for landing pages are capturing and converting leads, moving leads through the funnel, growing keyword rankings, and gaining insights from A/B testing.
- Mobile Responsive Landing Pages
Our team of expert web developers ensures a responsive landing page is available for your customers to get accustomed to. When someone is redirected to your landing page, it is very crucial that they have a good interface experience no matter what device they are using.
Coming up into a page that is unresponsive, prone to errors and is very slow, do you think someone would love to stay and subscribe to your offer? Let our experts take care of that for you then.
- Traffic Insights
B2B Ally ensures our client are updated when it comes to traffic insights and not just on how landing pages perform but also the rest of your website pages. Track how your customers interact with your site and we can formulate a much effective internet marketing campaign given the statistics of your site visitors.
- Functional Web Forms
Leads are generated upon the submission of your landing page’s contact form. We see to it that the form is functional to avoid any miss.
- Integrate Social Media Platforms
While in the process of creating a well-designed landing page, integrating your social media accounts can also be very useful in keeping them informed of the latest updates your business has to share.
- Search Engine Visibility and Customer Engagement
Landing pages ought to be appealing to the eyes of your site visitors. What’s more interesting is the option to include pictures and even videos from Youtube or even Wistia, Vimeo and Vidyard. Get them engage and you’re on your way in catching their attention effectively.
- Get ready to turn subscribers into buyers
Interested site visitors are already prospect buyers of your products and services. Through better looking landing pages, getting their consent in submitting the form in exchange to something valuable that you can offer – whether it is a free trial of your service or helpful information of a specific topic – is something they voluntarily do.
Adding a “Buy Now” button can encourage their shopping decisions while they’re at it which can potentially boost your business sales and revenue.
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