Pay-per-click (PPC) advertising can be a cost effective way to drive traffic to your website.
Advantages of pay-per-click advertising
The benefits of running PPC advertising include:
- Cost effective – because you only pay when a user actually reaches your website, it can be good value for money. You can choose to spend as much or as little as you like.
- Targeted – you can choose your audience according to demographics like location, language and device
- Measurable – PPC campaigns can be set up to carefully measure effectiveness. You can determine exactly how much your return on investment is.
- Customisable – as you run your campaigns, you can make many small adjustments to improve based on what works best.
- Training resources – there are many (often free) online courses and training materials to help you develop your skills.
- Fast – you will see the impact of your PPC efforts almost immediately. Organic search engine optimisation (SEO) tactics can take months to make a difference.
If you’re new to the world of paid search, it can be overwhelming. Pay-per-click (PPC) marketing – also known as search engine marketing (SEM) – is complex. It’s easy to blow through your budget and have nothing to show for it if you don’t know what you’re doing.
There are so many:
Advertising formats: Text ads, Responsive text ads, Video ads, Image ads, Call-only ads, and so much more!
Ad networks: Google AdWords, Bing Ads, Adroll, Gemini, etc.
Terms and acronyms: Quality Score? Ad Rank? CTR? ROAS? CPC?
PPC advertising gives you the opportunity to pay for top positions on search engines and appear on relevant partner websites. Pay-per-click marketing delivers instant traffic and offers many ways to compliment existing SEO strategies by testing keywords, business models, and marketplace verticals, and it allows you to develop your overall Internet marketing strategy, and any SEO plans armed with facts, not assumptions.
There is a science to finding high numbers of low volume keywords (very specific long tail keywords) that are less expensive to advertise on but still provide significant ROI. These can be used to hedge against the more expensive high volume keywords, significantly lowering the average cost-per-click (CPC) across your entire campaign.
PPC, done right, is incredibly valuable for businesses and brands of all sizes who want to grow and be profitable.
Advantages of pay-per-click advertising
The benefits of running PPC advertising include:
- Cost effective – because you only pay when a user actually reaches your website, it can be good value for money. You can choose to spend as much or as little as you like.
- Targeted – you can choose your audience according to demographics like location, language and device
- Measurable – PPC campaigns can be set up to carefully measure effectiveness. You can determine exactly how much your return on investment is.
- Customisable – as you run your campaigns, you can make many small adjustments to improve based on what works best.
- Training resources – there are many (often free) online courses and training materials to help you develop your skills.
- Fast – you will see the impact of your PPC efforts almost immediately. Organic search engine optimisation (SEO) tactics can take months to make a difference.
Want to drive more qualified visitors to your website who are further down the buyer funnel and more likely to convert? Paid search advertising can help you do that! Please Contact Us to help you..
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